So, the Olympics have begun. 16 days or so of sporting prowess (hopefully at least some of this will come from British sportsmen and women). For at least those 16 days I constantly feel guilty that I should be doing some sport, but I can't argue about how inspiring it all is.
In the business world, it too is Awards season. I'm not entirely sure there is a season actually, there seems to be a constant flow of new awards you can apply for. I still haven't decided how relevant I think they are to businesses, perhaps some more than others. After all, there can't be too much science involved - how do you judge if one business is 'better' than another? This is particuarly true as different sectors have different growth rates.
Regardless, awards will still continue, no matter what I do or don't think. It's hard to discount their marketing potential - particuarly when they are local ceremonies and you're selling to local customers. A full page colour picture of the team with a big award in the local newspaper is pretty good PR. When I've judged these competitions the decision often has to be based on the strength of what people have submitted with their application. Sometimes these are followed up with a site visit or interview to get abit more information. What we did find though, is that some companies were discounted simply because they didn't give us enough information to make a decent judgement.
There is a kind of art to the entry form. Unlike the usual British reserve, you really do need to sell yourself and shout from the rooftops.
The new-er kid on the block is Women of the Future Awards, celebrating young women of outstanding talent and potential, across nine different awards categories. The deadline for Women of the Future nominations is Friday September 5,
2008. Categories are:
- Business Corporate
- The Professions
- Art and Culture
- Science and Technology
- Entrepreneur
- Media Award
- The Mentor Award
- The Woman of the Future Voluntary Award
- The Woman of the Future Corporate Award
Meanwhile, I will return to my Olympic-watching (not exercise-doing). Who knows, perhaps next year we might enter ourselves for some award or other, when I've decided what I think of them.
Kate