Did you know:
- For an average business disabled customers make up to 20% of the customer base and are worth up to £80bn per year
- There are 10.6 million disabled people in the UK, and this figure is set to grow with an ageing UK population
- Businesses who have focused on this customer base have experienced an expanding customer base, increase in sales / profitablity, and a competitive advantage
The Department for Business, Innovation and Skills has just released it's report into inclusive and accessible business.
Every business is different, so the adaptations or changes each can make will vary but this report gives clear areas for improvement and short case studies from small businesses where a focus on the needs of disabled people has improved their business.
For some tips and advice download the DWP's better business checklist and see what changes your business can make to capture a possible extra 20% income - it could just be the difference between your business being profitable or not.
