Twice now we've presented on writing tenders and bids for UnLtd to help local social enterprises to fundraise - and for those of you who couldn't make the session, here are a few of our hints and tips.
What you'll need to get you started:
- A project plan or business plan
- Policies - equal opportunities and environmental
- Leaflets about your business
- Previous year's annual reports (if you have them)
- Budget / accounts
- Research - both local and national
You'll need to get out and about to ensure your potential customers hear about you - go to meetings, attend networking events where key people will be and go to your sector's award ceremonies. Talk to people and get business cards.
Issue press releases about your business when there is good news to be heard. They're free to generate and can be very effective in your marketing strategy.
Be confident and positive whenever you can. Positivity attracts people, negativity pushes people away.
Ideas for Fundraising:
- Cold calling
- Word of mouth
- Networking
- Peer Groups
- Events - fun runs, auctions, swishing
Ideas for applying for grants / tenders:
- Be sure that the project / fund you're applying for is right for your organisation
- Look at other applications - see what works and what doesn't
- Plan your time and try not to do things at the last minute
- Be aware of your limitations - if you can't do it or don't have the time consider buying in some skills
- Build your reputation by applying for smaller funding pots first
- Deliver on your promises
- Don't chase funds - think strategically. Only apply for funding because its right for your organisation
One of the key issues here is about ensuring the fund, and the project, are right for your organisation. Often we see organisations who just 'need the money' and who haven't thought through a project which will fit the requirements of the funding pot. These projects are far less likely to be successful and indeed gain funding.
This is wasted time and often wasted money which could be spent elsewhere. If you take the time over the project idea stage, it will show in the writing of the bid. If you're considering buying in someone to write the bid for you, take the effort to be clear about your project idea (e.g. have project meetings with key staff to generate ideas).
The more successful organisations in funding applications have processes in place to help them generate ideas and ensure the project will work. For smaller organisations, you may instead think about planning out the project stage by stage and consider elements such as costs, outputs, risks, dependancies and personnel needed to make the project work. This will be time well spent.
I hope those tips are helpful. It's all based on our experiences of writing bids - sometimes with the minimum of notice. It pays to put the work into relationships in advance and to have case studies, budgets and key documents to hand so you can focus on the project idea during those precious few days you may have to put a tender or bid together.
Kate